I had the honor of talking about personalization at World IA Day in Des Moines, Iowa on February 20, 2016, at Grand View College. By the way, IA stands for Information Architecture, not Iowa. To see the full agenda and description of the event, check out the World IA Des Moines event description.
I talked about how to plan for digital personalization for the first half. The second half covers some real world examples and tactics.
If you follow along with the video, the deck makes more sense. As an added bonus, you can find videos of the other speakers that day as well.
Special thanks to Todd Bailey from Grand View University for producing the videos.
Additional thanks to organizers Scott Kubie and Patti Smith-Lawrence. My gratitude also to the other great speakers and an engaged and friendly audience.
Hope to see you all next year!